1 settembre 2016

Fragranze 14: counting down the days

Summer 2016 will be remembered like a toubillon of travels and perfumes, from my vacations in beautiful Dubrovnik (the ancient Ragusa) to the scents in Carovigno (BR) with Smell Festival Estate together with the new emotions of OSA - Outsider Scents Award. So before having the time to realize it, here we are with Pitti Fragranze in almost a week. This year the usual florentine event about what we're going to spray is scheduled on september 9-11th at Stazione Leopolda and the proposed theme is Numbers and Flowers.

Numbers get us straight to India, land of noble raw materials and of great mathematician, with an interesting focus on this growing market. The number 150 remembers us the birthday of Industria Ceraria Migone, enstablished in Florence in 1866, that will celebrate with a special event at limonaia di Palazzo Corsini, so come over for a toast to their story and future. Three are the fragrances featured in Lo Straordinario Sentire, a sensorial path curated by Accademia del Profumo and set in Orto Botanico del Giardino dei Semplici. Fragranze resident guest Number One, Chandler Burr is going to talk about What makes the big groups want to acquire your brand?, a conversation with big players about the recent phenomenon of niche brands acquisition by great groups like Estée Lauder, L'Oreal and Puig.

Speaking about flowers, a more and more evident trend since a year, there are good news starting from Antonio Alessandria introducing Eperdument, a promise of love and orange blossoms carried overseas by the ocean breeze. Corollas also at Jul et Mad that infused orange blossoms, damask roses and moroccan atmospheres in Secrets du Paradis Rouge, the V chapter of their perfumed story.RAW this year proposes in collaboration with Mane a focus on Patchouli, the hypnotic wood since the mythical 1970s never cheased to charm perfumers and public.

These and many more news are coming soon, so follow me on Facebook, Twitter or Instagram for sneak peeks live from Stazione Leopolda. Check out later also my Scent Diary for a more detailed coverage. You can download the brand list and detailed agenda from the Pitti Fragranze website.Meanwhile enjoy the special video storytelling “How many NUMBERS in a FRAGRANCE?”, a tribute to the worls of fragrances and its relation with numbers. The project is curated by director and photographer Enrico Labriola who gave life to the universe of fragrances and numbers thanks to exceptional guests like Francesca Gotti (Oneofthose), Stefania Giannino (Nobile 1942), Luca Calvani (Inspiritv), Sergio Colantuoni and Raffaella Gregoris (Bakel).

Spero di incontrarvi fra gli stand per scambiare quattro chiacchiere e magari sniffare assieme delle belle creazioni! A presto!

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