La Gardenia nell'Occhiello has attended many editions of Esxence - The Scent of Excellence as a web friend and this year on March 23rd-26th I'm looking forward to share with you here and through Facebook, Instagram and Twitter insights on the people and the exciting news the invisible art of perfume will show us.
The ingredients announced to the public during a press conference at the Principe di Savoia Hotel, one of the oldest Luxury 5 star hotels in Milan, really look promising.
Maurizio Cavezzali remarked how steadily Esxence has grown over the past nine years, noting when it began it was considered a block fair (only 3% of the brands exhibiting were from foreign countries) and now 72% of the Houses (more than 200!) hail from 16 different countries including EU, USA, Middle East and Far East. Milan has the Fashion Week, the Design Week and, since there are more and more OFF events also, it's going to consolidate the Perfume Week, thanks to Esxence.
Elisa Duò is the Art Director that curated this year's theme: The Garden of Eden. She remarked that 9 is a magic number, it's 3×3 symbolizing the number of sky and yet the number of creative force (9 months to make a baby). This made her think of perfume as light, something able to sculpt our state of mind, sweeping us to a paradise, that magic Eden where our memories are reborn. The Mall will become a Garden of Eden and like the mythical garden, it'll have its guardians: the pink flamingos (like the ones you can see in Villa Invernizzi) that symbolize the ephemeral yet elegant tenderness of perfume.
|Christophe Laudamiel by Patrick Ibanez|
|Tempting snake Kate Moss by Albert Watson|
I look forward to meeting you in a couple of weeks, for sniffing together or just to say hi!