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| At the beach in Belle-Île (1930s) |
Till the end of the 1920s perfumery was ruled by names like Houbigant, Guerlain, Coty and Caron. It was only since a decade that fashion houses ventured in the olfactory realm and designers like Poiret, Patou, Lanvin and Chanel directly collaborated with perfumers in a special, almost exclusive relationship. So Roure and other producers, essentially confined themselves to provide them with natural and synthetic raw materials, innovative bases and specialties for the time. But the wind was changing.


