In 2000, when Jean-Claude Ellena started his path as an independent perfumer, founding The Different Company with his long time Grassois colleague Thierry de Baschmakoff, he took the most important step in his aesthetic path. They had worked together previously in 1992, when de Baschmakoff designed for the Italian Jewel Designer Bulgari the frosted green bottle housing Jean-Claude Ellena’s astringently elegant Eau Parfumée au Thé Vert. Since the collaboration worked beautifully (setting the green tea trend that was prevalent in the 90s), it’s no wonder they decided to collaborate on a new perfume company.
The Different Company was unlike anything of its time as they sought to explore a new approach to perfumery. Right after the launch, I recall reading in an interview with M. Ellena “that everybody in the 1990s wanted to smell clean, harmless or sweet as a cookie”. Whilst the idea of associating smell with taste was fashionable, Jean-Claude Ellena took a different approach with using salt and pepper which became the backbone of Rose Poivrée, the mother of all peppery, salty roses of the XXI century.
|Parfumerie Bruno Court, Grasse|
Le triage des roses, XIX century postcard
|Rose Poivrée at the Musée de la Parfumerie|
Being so forward and yet so deeply rooted in classic French perfumery, Rose Poivrée was chosen as a permanent installation at the Musée de la Parfumerie in Paris.
|Roses salt with pink peppercorns|